SEW snubs Danny S
Via Threadwatch, it seems that Incisive have just started to realise the magnitude of their error in not only letting Danny Sullivan (et al) go, but without a non-compete too…
In a knee-jerk reaction, they have taken a few handy steps to remedy the situation :
1) Failed to link to SEL in blogroll (despite Danny having linked to SEW)
2) Removed Daily SearchCast link from blogroll
3) Removed Daggle from blogroll)
Given the way the industry works, I suspect that it’s the recent announcement of SMX, Danny’s own conference series that has them spooked. SES makes plenty of £££ / $$$ etc, and owning that was probably the driving consideration behind the purchase - shame their due diligence didn’t extend beyond running greedy eyes over the books.
I guess all of this makes a good object lesson in making sure you understand where the value in a purchase is, before handing over the cheque. Incisive seem, belatedly, to have cottoned on, but seriously guys, how hard would it have been to ask a few questions of the right people first? Oh, that’s right, you don’t know any of them.