So, if I hate blogs so much…
why do I have one? Good question. Well done.
Tricky.
Well, several reasons. Firstly, lots of people I know and even respect have them. That’s kind of a hint that I may be missing something.
Secondly, I’m an SEO who’s not got a blog. That’s similar to being a doctor who’s never treated a patient (the relationship isn’t exact, but it’s the best that comes to mind right now). Even most half-assed SEOs have managed to jump on this bandwagon by now, and I’d like to think that I’m at least three-quarter assed. Even Matt Cutts went and got one, for Gods’ sake. Who am I to argue?
Thirdly, as a friend pointed out recently, given my current state of employment, there may be better uses of my time than contributing pages of quality content to someone elses’site. So now I have my own.
Fourthly, I’m at least an OK writer (feel free to disagree though). I also find myself wishing I had somewhere that is mine to write things, and that is now fixed.
Fifthly, it’s been slowly dawning on me that people actually read these things… careers have been built on blogs. I could just do with a career right now. I’ve been hanging around SEO a while, I know a few things, and I’ve got the beginnings of a brand in my usual forum handle, TallTroll. It has also dawned on me that most of the people I know who have a really good brand, generally have a blog presence to hang it off. Sounds good to me