Negative SEO blog : SEOassassin

A new SEO event wouldn’t normally rate much of a mention, but seodays.com might just be different… it’s being run by David Naylor, Greg Boser and Jennifer Slegg. That’s quite an internet marketing supergroup.

As well as 2 day conference events, they also offer Website Health Check Seodays - essentially a day long version of an SEO conference Site Clinic Session, and for the webmaster with SERIOUS training requirements, even personalised, just-for you, Exclusive SEO days.

Interesting that they’ve chosen to go the smaller, more personal route. With more large scale conferences popping up in the Internet Marketing sector, this kind of small, personalised attention and high quality advice could make the difference to a business with big ambitions, regardless of their current size.

Being one of a cast of thousands at a larger conference can provide a useful cloak of anonimity for a paranoid webmaster, but you’re never going to get the depth and detail of analysis that you might like from an event like that. That’s not what SES / PubCon type events are about.

It’s hard to find really good information on any aspect of internet marketing - not because it’s not out there, but because the signal to noise ratio can make it hard to be sure that what someone is saying is worth listening to. Something like this (which reminds me *quite strongly* of the “smoky back room”) more or less guarantees that what is said is worth hearing. I’ve noticed over time that just about everybody is more comfortable sharing real “goodies” in smaller, more informal groups.

Hardly a groundbreaking observation in human nature, I know, but when the right information, at the right time can have such a profound effect on the performance of your business / site, it’s worth considering, IMO. When you go to an event, any event, what are you trying to get out of it? Don’t get me wrong, I’m as much in favour of free beer as the next man, but I also go to meet interesting people, learn some things I didn’t know, and share what knowledge I can.

So much of this industry runs as much on who you know, as what you know - but it couldn’t hurt to learn from a few acknowledged masters, I think.