How do you attract quality applicants for a geektastic job?
…. by screening the new Transformers movie 
The “joke” is, of course, that they want to employ “transformers”, those Page / Brin / Jobs / Gates like genii who can take a simple idea and turn it into a global behemoth of a business with a market valuation greater than some contintents.
Whilst it’s a bit of a generalisation to say that people who want to see the Transformers film are going to be geek types who might fit well with a San Fransisco tech start-up, dealing with cutting edge video search and discovery, I bet there’s a strong positive correlation…